Leadership & Growth
Founder & Strategic Marketing Consultant
- Founded and lead a full-service marketing agency serving healthcare, nonprofit, tourism, hospitality, retail, and professional service organizations.
- Develop integrated growth systems combining paid advertising, websites, landing pages, CRM automation, email, text messaging, SEO, analytics, and AI-assisted workflows.
- Advise owners and executives on positioning, lead generation, customer journeys, brand messaging, campaign strategy, and revenue growth.
- Manage creative direction, copywriting, digital advertising, reporting, vendor relationships, and client communications from strategy through execution.
Fractional Marketing Director & Growth Strategist
- Develop and execute integrated healthcare marketing strategy across patient acquisition, digital advertising, content, webinars, funnels, email, CRM automation, analytics, and physician branding.
- Contributed to business growth of approximately 30% in 2025, as attributed by the organization.
- Translate complex medical, regenerative, hormone, wellness, and functional medicine topics into accessible campaigns that build trust and generate patient interest.
- Support service-line growth through targeted campaigns, educational content, landing pages, follow-up systems, event promotion, and performance reporting.
Founder & Chief Experience Curator
- Created a curated tourism and hospitality brand centered on memorable Temecula getaways, local discovery, and elevated guest experiences.
- Developed destination positioning, brand identity, website architecture, curated travel packages, affiliate strategy, partnerships, and visitor journeys.
- Built experiences around wine, dining, golf, wellness, romance, entertainment, corporate retreats, and group travel.
- Combine local expertise with digital marketing, storytelling, concierge planning, and partnership development.
Marketing & Communications Partner
- Lead donor communications, campaign messaging, sponsor recognition, community outreach, social content, email marketing, and event promotion for a regional housing stability nonprofit.
- Create mission-driven storytelling that connects community members, donors, partners, and volunteers to the organization’s impact.
- Support major fundraising initiatives, community partnerships, donor re-engagement, and urgent-needs campaigns.
On-Air Talent, Producer & Community Marketer
- Host and produce radio programming, commercials, promotional campaigns, community features, public service initiatives, and live events.
- Serve as emcee, interviewer, voice talent, fundraiser, and community representative for local organizations and events.
- Develop audience engagement campaigns, sponsor messaging, volunteer promotions, and nonprofit fundraising initiatives.
Marketing & Creative Director
- Provide marketing strategy, creative direction, public relations, media buying, copywriting, graphic design, voice-over, event production, and campaign management.
- Serve nonprofit, entertainment, education, retail, service, tourism, and community organizations through integrated multimedia campaigns.
- Helped clients increase visibility, web traffic, event attendance, donor engagement, sponsorships, leads, and revenue.
Selected Career Experience
Marketing Manager
- Directed internal and external brand marketing for a multi-location retail operation with a $1.2 million annual advertising budget.
- Created and led an in-house advertising agency responsible for media planning, buying, all creative for print, web, email, direct mail, promotions, events, and in-store materials.
- Managed teams of three to ten associates and developed a traffic-driving street marketing program.
- Planned and executed special events and off-site shows that added significant seasonal revenue.
Program Director
- Managed on-air staff, production operations, programming, promotions, and street marketing.
- Helped improve station performance and audience ranking within the market.
- Supported the creation and launch of a new radio format.
Broadcasting, Sales, Promotions & Operations
- Held on-air, sales, promotions, programming, operations, production, and leadership roles across multiple radio markets.
- Achieved top-rated on-air performance, strong remote-event demand, and extensive community visibility.
- Built the audience insight, storytelling discipline, production expertise, and presence that continue to shape every marketing role today.
Education & Professional Development
Business Management & Marketing
University of Phoenix
Journalism & Communications
Michigan State University
Associate of Arts, Communications
St. Clair County Community College
Additional Training
Large Market Sales training, media strategy, digital marketing, CRM automation, advertising platforms, content development, AI-assisted marketing, public speaking, broadcasting, and production.